Editors note: The folks that run the Hype Machine have listened to all of the apocalyptic cries of “no fair” over on the elbo.ws discussion board and have implemented changes that seems to have stemmed the wave of dissent thus making this post largely irrelevant. But since I feel that the spirit of this post is in the right place I am putting it up anyhow.
On another note, there will be no post on tomorrow. Work is putting me on the road from before the sun rises until well after it has gone down so I’ll see y’all on Friday.
The Hype Machine is an mp3 blog aggregator. The biggest in fact. For those that don’t know; it basically works like this: I make a post on ninebullets. Ninebullets pings Hype to tell it I made a new post. Then Hype visits the site and then lists the post on it’s pages. As new posts get cataloged your post moves down and eventually off the front page much like posting here on ninebullets works. Ultimately it is a goal for any serious blogger to get their site listed on The Hype Machine (we’re here) in an effort to get some of that traffic to come their way.
Getting listed on hype certainly increases your traffic. Now, how much of that traffic ever actually turns into readers versus the “dine and dash” grab the mp3 and forget the site’s name style of traffic is debatable but I am of the belief that hype sends me very little traffic that actually ever returns (did anyone reading this discover ninebullets via the Hype Machine?).
Anyhow, now hype has decided to start listing only the top 100 blogs on their front page and this has caused great upheaval in the blogger world. There have been great discussions and numerous blog posts regarding the situation already. Ninebullets is still being indexed, just not shown on the front page. So, if someone searches for a song (the way most of my traffic from hype arrives) my site shows in the results. Couple that with my theory on what sort of traffic I get from hype has resulted in me being pretty indifferent to the change. Other’s care quite a bit , some have even asked their readers to help them job the system. The latter got me to thinking about ways to increase readership to my own site. So I’ve decided to ask you guys for a favor:
Today or tomorrow, try and think of someone you might know that you think would enjoy what we’re doing here on ninebullets and send them an email introducing the site. Perhaps post a myspace bulletin or make a tweet (follow me ) about ninebullets. I think I’d have a better chance earning a frequent reader that way than from some guy looking for a free mp3 and honestly, I’d trade a month’s worth of hype machine traffic for one new regular reader.
Next, take a moment to visit the blogs on my sidebar. Like me, most of those folks are trying like hell to be heard in sea of voices and are nowhere near the hallowed hype Top 100. I guarantee you’ll find a couple that you’ll return to on a regular basis.
And finally, if there is a site you frequent that you feel deserves more attention than it’s getting. Leave a link to it in the comments. Doing ninebullets really cuts into my ability to just surf through theblogosphere looking for new gems and I’d love to have y’all shine the light on some sites I need to reading.
Thank you for reading ninebullets.net,