Per the PR email I received,

“In `What Are You Willing To Lose’, Lucero have officially proved the existence of the Beer Fairy and for that I think we are all grateful. Not only does he provide beer to the masses (with proof of ID), but he fights crime, rides bikes, and wears a sweet pink leotard. Too bad he only really does one of those things well… can you guess which?”

and

“The video for “Goodbye Again” serves as a documentary of sorts, cataloging the band’s time in the studio and the building for which the album is named. Look out for some Memphis landmarks, a whole lot of Elvis loving, and a few interesting characters…Like the album, the video is a love letter to Memphis and it’s time-honored heritage.”

Thoughts? Of the two I think Goodbye Again is the best & I’m sort of “Meh” on it. I think it could have be great had it been edited better. Oh well, the best so far as the video for “Darken My Door”.