Per the PR email I received,
“In `What Are You Willing To Lose’, Lucero have officially proved the existence of the Beer Fairy and for that I think we are all grateful. Not only does he provide beer to the masses (with proof of ID), but he fights crime, rides bikes, and wears a sweet pink leotard. Too bad he only really does one of those things well… can you guess which?”
and
“The video for “Goodbye Again” serves as a documentary of sorts, cataloging the band’s time in the studio and the building for which the album is named. Look out for some Memphis landmarks, a whole lot of Elvis loving, and a few interesting characters…Like the album, the video is a love letter to Memphis and it’s time-honored heritage.”
Thoughts? Of the two I think Goodbye Again is the best & I’m sort of “Meh” on it. I think it could have be great had it been edited better. Oh well, the best so far as the video for “Darken My Door”.






I don’t really get the beer fairy, though he can visit my fridge anytime!
I agree that Goodbye Again had a lot of potential but I didn’t like the choppy editing. It was cool to see all that as I’ve never been to Memphis though.
That beer fairy one is shite. Goodbye Again is very solid (if a little heavy handed). But I’m probably biased ’cause I like looking at Ben.
am i missing something with the memphis/LA connection? other than street signs? shits weak.
The Memphis landmarks were cool, but I wish they shot more inside of bars, Young Ave. Deli, The Lamplighter and things like that. Real Memphis places. It kept reminding me of a $5 Cover thing. Eh.